When Danica Patrick came to Nascar, we all knew that she was going to get a lot more endorsements. She has broken through the $10 Million barrier, which is what many of the best women in sports have been able to earn over the years. Currently, there are about 5 other women in sports earning this much. For Danica, it’s likely to grow even more, as she is a woman in a sport that has no other women. And hasn’t really had other women over the years. Clearly people are going to be paying attention to her, so maybe she will get more endorsements. The only trick for her and her people will be for them to make sure that she doesn’t get so overhyped that people stop believing that she can actually perform. Hope she gets some good wins this year!