When the Camping World Truck Series heads to Las Vegas this weekend, look for the entry list to be a little stronger. We are hearing that both rookie Johanna Long and Tayler Malsam will return to CWTS competition in the desert.
First, expect an announcement on Monday that Long will be driving a truck prepared by her family’s race team, Panhandle Motorsports. We’ve heard that her effort will be led by veteran crew chief Kevin “Cowboy” Starland, and that more races might be upcoming for Long and Panhandle for the 2010 season. If she qualifies, the Vegas race will mark Long’s fourth start of the season. In her previous three truck starts (for Billy Ballew Motorsports) coming at O’Reilly Raceway Park, Nashville Superspeedway, and Chicagoland Speedway, Long has scored two top 20 finishes. Besides racing trucks, Long has spent the season making various latemodel starts at tracks in Florida, Georgia, and Alabama, and has two USAR ProCup starts.
Malsam, who has been racing in the Nationwide Series since being released by Kyle Busch Motorsports early in the season, will return to the Truck Series in an entry fielded by Randy Moss Motorsports. Malsam competed for RMM for the entire 2009 season before moving on to KBM for 2010. Expect veteran crew chief Doug Wolcott to call the shots for Malsam’s team at LVMS. Malsam ran the first seven truck races of the season for KBM before his team was shut down due to lack of funding. The young driver from Washington was then given an opportunity to run for Braun Racing in the Nationwide Series and has since made 11 starts with a best finish of 11th. No word on if any more truck races are planned for Malsam.
Moving forward, it’s always good to see new teams and young drivers getting a chance to make their mark in the sport. Both of these drivers have a ton of potential, and adding competitive teams to entry lists is always a good thing.
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In the current climate of funded drivers and retreating sponsorship dollars, it’s very uncommon for a young driver without his own money to get a second chance. What we are seeing with Aric Almirola though, goes against all of that. JR Motorsports announced on Wednesday that Almirola had signed a multi-year agreement to drive the team’s #88 car in the Nationwide Series.
After getting high profile gigs at Joe Gibbs Racing, Ginn Racing, Dale Earnhardt Inc., and finally Earnhardt Ganassi Racing, it appeared Almirola had washed out. Once at EGR, his #8 team was shut down only seven races into the 2009 season due to lack of funding. Through those seven races however, Almirola hadn’t exactly set the world on fire. His average finish was 32.8 and his best finish was a 21st at Atlanta. Before that, Almirola was best known for his Nationwide Series “win” at Milwaukee in which he started the race, but was pulled part way through and replaced by Denny Hamlin who went on to score the victory.
After leaving EGR in 2009, Almirola spent the rest of the season making sporadic starts for Phoenix Racing, Key Motorsports, Smith Ganassi Racing, and Billy Ballew Motorsports across all three major NASCAR series. He was one of a small group of drivers who turned to some of the lower seriesto advance his career and get more experience. And as it turned out, the 16 starts Almirola made for Billy Ballew in which he led 98 laps and had six top five finishes, would turn into a full time Truck Series ride for the 2010 season.
Fast forward to this season, Almirola has two Truck Series wins and sits second in the Truck Series points. His strong CWTS runs led to him being the backup driver for both Jimmie Johnson and Jeff Gordon while they were on baby watch, plus he was given the chance to run JRM’s #88 at ORP. Almirola didn’t disappoint there either, finishing third behind Kyle Busch and Carl Edwards. All of this led up to JRM signing Almirola for the 2011 season and beyond.
Before this deal came about, we’d heard (along with others) that Almirola was a candidate for some Cup organizations, including Richard Petty Motorsports. Almirola even admitted to ESPN that he’d been offered Cup deals (see the link above). With that said, I think it’s interesting that he decided to take the Nationwide deal with JRM. It would seem that in a situation like Almirola’s, especially with his stock being high, that he would have wanted to capitalize fully and take a Cup deal. Instead, he will continue to have to prove himself and his ability in the NNS with JRM.
If Almirola continues to progress, and has continued success in the future, this should help serve as a lesson to owners about driver development. Instead of rushing these kids along, and giving them a season or two to prove themselves, why not keep them in lower series longer? Let them develop their skills, then bring them along slowly. Almirola is extremely lucky that he’s been given the chances to show that he can improve, and hopefully he will parlay those chances into more success on the track.
The single biggest problem facing NASCAR teams that want to continue being NASCAR teams is the search for, acquisition of, and retention of sponsors. Without them, we don’t get to go play on the weekends. But as the economy continues to struggle, this proposition has become much more difficult.
Just this year alone we’ve lost longtime sponsors like DeWalt Tools and Jack Daniels. With more companies pulling out and the case for investment in motorsports more difficult to make, teams must find new places to look for potential sponsors and new ways to keep them happy.
One tactic some teams have employed through the years is to lure sponsors away from their competition. An example of this is Discount Tire. The national tire store chain first appeared in the NNS Series on a Chip Ganassi Racing entry; they later moved to Roush Fenway Racing. Now for 2010, Discount Tire is moving from RFR to Penske Racing with Brad Keselowski.
When a deal like this happens, often times it’s because a team promises similar exposure for a smaller investment. But in other cases, it could be the opportunity to work with a specific driver or the hopes of better performance. Either way, it can be an ugly situation.
I’ve seen some discussion over the past few days about Miccosukee moving from Billy Ballew Motorsports to Kyle Busch’s new truck team. To say that KBM stole the sponsorship from BBM or to suggest that it is somehow not right or fair for this to happen is wrong. Racing is a business and teams must do what is necessary to survive. In this instance, obviously KBM did a better job selling their team to Miccosukee, and the Indian tribe made the conscious decision to move. On the flip side, Miccosukee found better value for their money at KBM. As I see it, no blood, no foul.
The successful sponsorship formula has never really stopped changing or evolving since racers first started asking businesses for money. As we progress and move forward, expect teams to continue being creative with their marketing and sales plans. As we’ve seen in recent years the multiple sponsor approach is becoming the new standard.
Right now is as difficult a time to find sponsorship as any in the sport’s history. It’s a cutthroat atmosphere for teams and the team who can offer the most for the least is likely to come out on top.