The only thing as sure as the next race is that there will be flux and change during the NASCAR season. And this year hasn’t been any different. This summer we saw crew chief shifts at some of the sport’s top tier teams – I even wrote about it here. From Earnhardt Ganassi Racing to Roush Fenway Racing changes were made in the name of improving performance, but has that actually happened so far?
Juan Pablo Montoya
Brian Pattie Average Finish: 17.6 Average Start: 16.5 Place in Points: 17
Jim Pohlman (9 races this season) Average Finish: 18.2 Average Start: 16.4 Place in Points: 19
Montoya and Pattie had been together since the mid-point of the 2008 season and had success together. It was apparent this season though the relationship was straining and with the EGR cars not as strong as they were last year, something had to give. And it was Pattie.
In the nine races since Pohlman took over Montoya’s performance, as evidenced by the numbers, has actually gotten worse. There’s certainly time for improvement before the end of the season, but so far this move hasn’t impressed. And with Montoya’s patience notoriously short we’ll see how long this lasts.
Martin Truex Jr.
Pat Tryson Average Finish: 19.6 Average Start: 17.3 Place in Points: 21
Chad Johnson (15 races this season) Average Finish: 16.2 Average Start: 17.7 Place in Points: 18
A slight improvement is perhaps better than no improvement at all. Pat Tryson, a seasoned and successful veteran of the sport, left Penske Racing at the end 2009 to join Truex at Michael Waltrip Racing. The move was highly touted but a less than successful pairing.
Chad Johnson has been atop the pit box for 15 races and in that time the two have had slight improvement in their finishes and made up three spots in the points. I suspect he’ll have ample time to prove himself in the role.
Greg Biffle
Greg Erwin Average Finish: 16.8 Average Start: 17.9 Place in Points: 14
Matt Puccia (10 races this season) Average Finish: 16.9 Average Start: 13 Place in Points: 14
This was another duo that had been together for a long time and found quite a bit of success. This season though was a struggle and like Montoya and Pattie chemistry was waning. Ultimately, from what we heard, Erwin walked.
Matt Puccia, a long time fixture in the Roush organization and a reasonably successful crew chief in his own right took over 10 races ago. And the move has been negligible. Biffle didn’t make the chase and they have seen no improvement in their average finish and no change in their points standing. Was Erwin the problem? You tell me.
Jeff Burton
Todd Berrier Average Finish: 20.8 Average Start: 19 Place in Points: 25
Lucas Lambert (9 races this season) Average Finish: 18.1 Average Start: 20.7 Place in Points: 24
Todd Berrier joined Burton at the end of the 2009 season after stints with Casey Mears and Kevin Harvick. The two looked great at the end of 09′ and had a decent year last year including a Chase appearance and six top-fives. Then came this season. After 19 races without a single top-ten RCR’s leadership had seen all it needed to see.
Lucas Lambert’s performance in the top job has looked pretty similar to the 19 races prior. One thing Lambert was able to do that Berrier wasn’t, was help Burton to a top-ten finish. This is an interesting one to watch.
AJ Allmendinger
Mike Shiplett Average Finish: 17.1 Average Start: 15.1 Place in Points: 16
Greg Erwin (9 races this season) Average Finish: 16.3 Average Start: 15 Place in Points: 15
Mike Shiplett had been through a slew of drivers (and owners for that matter), during his time with RPM and its predecessor organizations. And during that time there was only fleeting success.
Erwin’s addition was interesting, but color me surprised performance hasn’t picked up much. Erwin has proven himself to be a capable crew chief, but things are apparently not quite working at RPM. We’ll see if they improve.
It’s interesting none of the moves made so far this season have had much of an impact on performance. Like all things though changes in leadership sometimes take a while to have an impact. I think the jury is still out on all of the crew chief swaps so far this season but after 9-15 races the picture is becoming clear. Stay tuned.
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Before I begin, I just really need to get this off my chest…I told you so.
For the last week some in the NASCAR media have been trying to turn fleeting anger between Juan Pablo Montoya and Brian Pattie into the feud of the century…the ‘beginning of the end?’ some asked. I think Sunday proved how wrong that was.
Now the storyline is that this win has repaired that rift. Convenient how some are able to craft this story to make it look like they were right all along.
The truth is, if any rift existed in the first place, that win probably wouldn’t have occurred. Chemistry is a delicate and important thing in racing, and when it’s off, or not working, wins don’t happen. This wasn’t the first time JPM has been angry at Brian Pattie, and lets be honest, it won’t be the last.
These ‘much ado about nothing’ storylines have plagued EGR over the last few seasons. It’s true there have been struggles, and layoffs. And things haven’t always been peachy in Concord, Indianapolis or Pittsburgh. But the dire predictions haven’t generally matched up with reality.
And now Chip Ganassi and his organization are proving that.
For most in motorsports, success is very cyclical. Sometimes you’re on top, sometimes you’re not. Such is the case with Ganassi and EGR. It was not so long ago they were laying off a third of the organization, and were at best a well funded back marker.
Today, EGR is a three time winner in 2010 - a distinction that puts them just behind Gibbs and Hendrick on the season - and consistently competitive (though the Chase is not likely this season).
In a sport dominated by massive teams they’re an anomaly among their peers. I saw someone had been trying to bring the term ’boutique team’ to the lexicon to describe EGR. It’s not a bad description – they’re small, efficient and good quality. It hasn’t really caught on, but it was a valiant effort.
Spend much time around this sport, or really any sport and it’s interesting to see how things change, evolve and grow (or flop). Yesterday’s titans are tomorrow’s old news. From the depths of two years ago when some were predicting the end of CGR to where they are today, EGR is on the upswing of this cycle, and Chip Ganassi is a very happy man.
As the great Mark Twain said, “rumors of my demise have been greatly exaggerated.”
Pages that don’t work. Under construction banners. Replayed press releases. Poorly produced video content (or clipped TV interviews). Lackluster traffic. Pitiful efforts.
All these things and more describe the websites of NASCAR’s biggest teams. For all their sponsorship dollars and sales savvy, the sport’s elite have largely failed in their efforts to attract a strong audience to their Internet presences.
In our very unscientific TNI poll we found a little less than half of respondents regularly visit the websites of their favorite teams or drivers. According to comScore Hendrick Motorsports had just 68,000 unique visitors in March. The traffic numbers for other teams are lower (by comparison NFL teams regularly have unique numbers from the low six figures to the low seven figures per month).
The popular excuse is that NASCAR fans follow the drivers, not the teams, so they don’t visit the team sites. I don’t believe this is the whole story though. The teams, for their part, have done very little over the years to utilize the potential of their sites.
What you currently find on their websites is non-exclusive content (press releases), some photos, and the occasional video collage set to ridiculous music. Some teams have attempted blogs, but they get forgotten; and while others have done a good job with video recently, I don’t trust they’ll continue to do it.
Roush Fenway is making steps in the right direction, but the end result is still to be seen. According to Sports Business Journal, the team is spending close to $500,000 on a new team website (this includes the site, a relationship with the Barbarian Group and a new studio) – the new site will be “half competition/half sales.” Team president Geoff Smith said this was a way for them to modernize their outreach. Welcome to the 21st century Geoff (you’re only 10 years late).
One of the key components of this redesign is video content, and the team has already started to wade into that. They recently produced a Home Shopping style infomercial for Ricky Stenhouse. It was mildly entertaining, but about 4 minutes too long. Don’t get me wrong, it was well done and having a guy like Sean Pragano (Ricky’s PR guy and a former broadcast sports reporter) host is great. Every team should attempt to put out viral videos. Roush just needs to be very careful about who they’re marketing this to, and whether or not there will be an actual benefit.
Unfortunately, many teams are online just because they feel they have to be. As Michael Smith so accurately wrote, “…most teams don’t tout their sites as a legitimate source of exposure. It’s mostly a value-added component to a sponsorship deal.” While very correct, the statement is fundamentally flawed. How can a site be a value-added component if nobody sees it? Perhaps more important to this post though is why isn’t it being used as a source for exposure?
NASCAR, just like every other sport in the country, is facing dwindling coverage by downsizing newspapers, newspaper chains and broadcast outlets. Where most sports teams are looking to increase their online presence, especially on their own sites, NASCAR teams are doing nothing. I think it’s bizarre.
On top of that none of these teams do anything to promote their sites (with the exception of the occasional sticker on the car or, driver’s firesuit). It seems quite simple and logical to think that a team would want to tell people that they have a site and there are great things on it, but none do.
Honestly there is a lot teams could do to encourage people to visit. Most important is getting capable individuals in place to produce exclusive content for the site. The fact is, it takes skill and knowledge to effectively write for and produce video content. It also takes a skilled individual to consistently write compelling and interesting stories and blogs that people will return to read. If teams can effectively add value to their sites, and increase traffic, it too could become a tool for making money. Go figure.
Too often organizations delve into things without asking the fundamental, why they’re doing it. It seems like such a simple thing, but often gets overlooked. Websites certainly take time and money to make right, but with the proper individuals and the appropriate investment they really can turn their sites into a valuable part of their marketing efforts.
First, before I get into the meat of this post, I want to congratulate Jamie McMurray and his Earnhardt Ganassi crew. Jamie drove his butt off and the team did a heck of a job to bring home the 2010 Daytona 500.
Now, after tonight’s race I got to thinking about what it means for the season to win the Daytona 500. After doing a little research, I’m wondering if winning the 500 might be becoming a bit of a, dare I say, curse?
I went back and looked at the seasons for the previous ten Daytona 500 winners. They winners are, in chronological order: Matt Kenseth, Ryan Newman, Kevin Harvick, Jimmie Johnson, Jeff Gordon, Dale Earnhardt Jr, Michael Waltrip, Ward Burton, Michael Waltrip, and Dale Jarrett. This list stretches back to the 2000 season.
Over the previous ten seasons, only once has a driver that won the 500 gone on to win that season’s championship (Johnson, ‘06). And since 2000, only four times has a driver that won the 500 gone on to a top ten points finish. Two drivers, Burton and Waltrip, finished outside the top 20 in points.
Winning the 500 hasn’t meant that the particular driver hasn’t had success, as many have gone on to win many more races (see Dale Jr, Jeff Gordon, Jimmie Johnson). But it certainly hasn’t boded well for any championship hopes.
If you’ll remember last season, Kenseth jumped out early and won the 500 and again the next weekend at California. His team then began a 34 week slide that would see them miss the Chase and finish 14th in the points.
In 2008, Ryan Newman won the season opener, and then failed to reach victory lane again. He finished 17th in the points that year, and hasn’t won a race since. The ‘08 season would also be the last straw for Newman at long time home Penske Racing, as he moved on to Stewart-Haas for 2009.
Going back to 2007, Kevin Harvick was the Daytona 500 winner, and he too has not won a points paying race since.
Looking over the stats, I’m not sure we can quite call this a curse just yet, but the numbers don’t lie. Daytona 500 winners have not fared well following their big win.
I also think this brings up an interesting question, and it’s one in which I’d like to get some feedback from you on. If you could only pick one, would you rather win the Daytona 500 or a Sprint Cup Championship? Let that roll around, and let me know your thoughts.