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Pit Crews Aren’t Always To Blame
Jul 28th, 2011 by T.C.

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I’ll admit I’m a bit of a lurker.  I like to hang around on Twitter, Facebook, and some forums to see what the fans are talking about.  It really helps when searching for new topics to write about for TNI.  Something I’ve seen a bit recently that I wanted to address has to do with comments about pit crews.  When things don’t appear to go well during pit stops, some are quick to jump all over the guys doing the service.  And while mistakes do happen, spots lost on pit road are not always the fault of the pit crew.

With the tires that Goodyear has been bringing to the track this year, we’ve seen crew chiefs playing a lot with tire strategies.  At any point in the race, we’re seeing no tires, two tires, and four tire stops.  This is the first place to look when you’re favorite driver makes big jumps up and down the leaderboard following a round of stops.  If driver X takes four tires, and everyone else takes two, it’s impossible to hang on to any track position.  No crew on pit road is good enough to beat teams out when they’re getting two more tires.

Another place to look when your driver loses ground on pit road is adjustments.  Small changes like air pressure, track bar and wedge adjustments can be done without losing much time.  But when bigger changes are needed, the crews will need more time.  Doing things like pushing in or pulling out spring rubbers, pulling out or putting in front end shims, and putting clicks in shocks can result in lost track position.

The last way that a team can lose track position on pit road that I wanted to mention is damage repair.  Not all damage that the cars suffer results in a caution, or is shown on television.  Things like wrinkled fenders and damage to noses must be addressed, especially at the big tracks.  And while often not major, repairs sometimes can’t be completed in 13 seconds.

So, while mistakes do occur and pit crews are sometimes to blame, it isn’t always our fault.  We are often tasked to do things that just can’t be completed during the course of a normal pit stop.  At that point, it’s more important that we get things right than it is that we have a quick stop.

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Is NASCAR Missing the Mark with Social Media?
Dec 31st, 2010 by Journo

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Do you follow NASCAR on Twitter? I noticed this week, in comparison to other sports sanctioning bodies, NASCAR’s Twitter following is pitiful (TC and I would take in a second though).

Consider this:

  • NASCAR has 31,708 followers
  • The NFL has 1,839,492 followers
  • The NBA has 2,204, 132 followers
  • MLB has 1,055,408 followers
  • The NHL has 476,275 followers
  • Michael Waltrip has 46,201 followers

So the question with the Twitter accounts becomes, is there a correlation between follower count and the popularity and quality of an account, and if so, why is NASCAR’s account getting beat by even retired drivers of the sport? Is it inadequate, or are NASCAR’s fans just not so engaged with the technology?

I suspect its a mixture of both.

Move to Facebook and NASCAR is still behind. While they do much better, NASCAR with well over 1 million likes,  still finds itself behind most of its counterparts.

They don’t have a YouTube account for video content, and short of the blogs and forums on their own website, are not otherwise engaged in social media.

The content on these pages is neither earth shattering nor unengaged. It appears to me they do a better job communicating directly to fans through Twitter than other leagues, but they’re perhaps not getting the full value out of the medium.

I think to some extent they recognize that too. With their announced reorganization of the public relations department, they will be adding a director of social media and presumably a staff member or two to work on them. Social media presents a golden opportunity to address your key public right where they live and build that very important brand affinity – and right now for NASCAR, building and maintaining brand affinity is vital.

So what do you think about NASCAR’s social media efforts? Could they better? Would you to see when doing different things? Do you want them to use it as an aggregator for press releases? Let us know what you think!

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The Insiders Are Now On Facebook!
Apr 8th, 2010 by T.C.

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I just wanted to take a quick second to let you know that we now have a Facebook page!  It will be one more place where you can keep up with all things TNI.  Stop by and check it out!

http://www.facebook.com/pages/The-NASCAR-Insiders/111731232188593

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