We don’t normally read, let alone act on any PR emails we receive, but when I got a message about Forbes upcoming feature on NASCAR’s wealth, I got excited. Every year, Forbes magazine does a ranking of the most valuable teams in NASCAR, along with a list of the highest paid drivers. The leaders on both lists were Hendrick Motorsports and Dale Earnhardt Jr. respectively (no surprise there). But what really caught my eye was a piece they did on Richard Petty’s re-emergence as the head of Richard Petty Motorsports. In the story, some new information about the deal made with Andrew Murstein and Douglas Bergeron emerges, and the numbers and details are staggering.
Just as a quick refresher, remember that the Gilletts bought Richard Petty Motorsports before the 2009 season for $110 million. They would later default on a $90 million loan that was part of the financing for the Petty deal. Wachovia/Wells Fargo made attempts to restructure the debt with the Gilletts, at one time even offering to cut it down to $30 million. Toward the end of the 2010 season, RPM began to struggle financially, and just barely finished the season with all four teams. Following Homestead, Petty worked out a deal with investors Andrew Murstein and Douglas Bergeron to save RPM.
Now, here is where things get crazy. According to Forbes, Murstein and Bergeron were able to buy the Gilletts’ outstanding $90 million note from Wells Fargo for a scant $11 million. Then, Petty made a “several million dollar” investment of his own, and his stake was upped to something more substantial than his previous 4% share. Petty topped off the deal by selling the rights to his name for “perpetuity.” Wow.
So not only did RPM’s new owners buy the team for literally pennies on the dollar, but they also can make money off licensing out the Petty name for, well, forever. Can we say steal of the century?
The Forbes piece goes on to say that of the $50 million RPM is expected to bring in via sponsorship deals this season, the company is expected to net between $5 and $6 million. That means, depending on Petty’s stake, that Murstein and Bergeron could pay off their initial investment in as little as 2-3 years. Not bad.
While it appears as though Petty basically sold his soul to save RPM, you almost have to gain a ton of respect for him. We were on the verge of a NASCAR where the Petty name would cease to be apart of team ownership, and Richard did what was necessary to make sure that didn’t happen. I don’t know how many people would have advised him to give up the rights to his name, and in essence the Petty brand, however (it certainly is a little crazy). Even without this part, the new ownership group was getting a whole lot for very little.
So, did Murstein and Bergeron get one hell of a deal? Yep. They didn’t get to where they are by seeking out bad deals after all. And did Petty give up a lot to make this thing happen? He sure did. But at the end of the day, Petty is back at the helm of a NASCAR team, and the sport is a better place because of it. Don’t be surprised if someday really soon, Richard Petty Motorsports sneaks it’s way into that top five of the Forbes most valuable NASCAR teams.
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After six weeks, TNT’s turn at the helm of the Cup Series broadcasts is over. And if you ask me, it couldn’t have come any sooner.
From missed stories, to commercial overkill, TNT’s races were lackluster at best.
Thanks to the wonders of technology (the DVR) and Speed’s Wednesday re-broadcast, TC and I usually catch every race broadcast. Though it’s not something we often write about here (if you’re looking to talk NASCAR TV check out The Daly Planet) I felt the need to express my disappointment with what I saw of TNT’s coverage.
After dumping Bill Weber in the middle of last season, TNT had a hole to fill at play-by-play. While Ralph Sheheen was given an audition at the end of last season, the network settled on MRN and Speed Channel vet Adam Alexander.
Now I think Adam is a great guy. He’s good on pit road, and really a genuinely nice person. Play-by-play however is not his forte. As ESPN learned with Jerry Punch, adeptness on pit road does not necessarily translate to skills at play-by-play.
Not helping Adam’s transition was the lack of communication between the booth and the control room (or trailer). How many times during their stretch did we hear the guys in the booth talking about a driver, wreck, or on-track action only to continue seeing something completely unrelated? This sort of thing is incredibly frustrating to watch (I found myself yelling at the TV) – yet it happened over and over and over.
Let’s not even get started on the commercial breaks either. SB Nation’s Jeff Gluck fully went through those in a post earlier this week.
So to recap, what TNT gave the fans was basically this: Commercials, commercials, commercials, a few laps of racing, commercials, commercials, commercials. Then the broadcast would come back on, play-by-play man Adam Alexander would say, “While we were away…” and TNT would show us the important moment we missed.
The man knows what he’s talking about – as does anyone who has watched these races.
Add all this on top of the missed stories (this shouldn’t surprise me though, TNT has a history of missed moments) – AJ Allmendinger v. Richard Petty comes to mind – and what we have are broadcasts that were nothing short of a disappointment.
Now I’m not saying the FOX and ESPN broadcasts are flawless. They most certainly are not (no live sports broadcast is). They are however better than TNT. If you can get past the cartoon characters, and the occasional over-the-top personalities Fox technically has a wonderful broadcast. This is thanks in large part to their Emmy award winning director Artie Kempner, and the best play-by-play guy in the business, Mike Joy. And if there is one thing the folks at ESPN know how to do, it’s how to broadcast a sporting event (though I’m not crazy about their golf coverage). I’d prefer Allen Bestwick at play-by-play too.
Is TNT unwatchable? I think that’s probably a little harsh, but they definitely have work to do to make their broadcasts better. As Jeff Gluck and John Daly have pointed out, hopefully NASCAR and their television partners begin to realize maybe it’s not the product, but the dissemination of the product that’s driving people away.
What do you think about the broadcasts? What are your likes and dislikes? Which section of the season is your favorite?
Last weekend at the Coke Zero 400 at Daytona, Richard Petty and RPM driver AJ Allmendinger had a short confrontation in the garage area after the race. During the race, Allmendinger was involved in a wreck with Kyle Busch that sent him spinning off the track and into the inside wall. AJ went on to finish the race, but 36th position, 30 laps down wasn’t the result he and his team were looking for. Once in the garage, Petty had words with Allmendinger as he climbed from his race car.
I apologize for not having the video of the incident, but for whatever reason, I couldn’t seem to find it anywhere online. In case you didn’t see it, Petty says something to Allmendinger as he climbs from the car that AJ doesn’t want to hear. ’Dinger attempts to walk away, and Petty grabs his arm. The two talk for a bit longer, with AJ attempting to escape again.
What exactly was said between the two I don’ t know. It does appear to me however, that Petty was attempting to teach or point something out to Allmendinger about the day, and AJ didn’t want to hear it. Either way, I don’t think anyone is to blame for the spat, and I don’t think it will have any lasting effect on their relationship.
Robbie Loomis, RPM’s VP of Competition, came out after the incident and tried to downplay the confrontation.
“I always say the car owner shouldn’t talk to the driver anytime after the race, especially after an accident,” Petty VP Robbie Loomis said. “I think Richard’s been here so many times, he’s been through this stuff and he was just trying to get him to loosen up and let the boys do their stuff on fixing the car and getting back out there. Anytime you talk to somebody at the wrong time, it always causes discussion that needs to be worked out. That’s all that happened.”
Richard Allen from RacingwithRich.com thinks that the confrontation may affect AJ’s future with RPM, but I disagree. Allmendinger was clearly upset about how the race played out, and you can’t blame the guy for being angry. And if anyone knows what it’s like to be disappointed by a race, it should be Richard Petty. Both are very passionate about racing, and that passion is going to boil over at certain times. In this case, Allmendinger let his temper get the better of him, and Petty just chose the wrong time to try and make his point to his young driver.
With it being Friday already, I’m sure Petty and Allmendinger have already sat down and worked out any issues they may have had. Both are passionate competitors, and I’m sure once calm, AJ will listen to anything Richard has to say. In the future, hopefully Petty will wait until their weekly meeting to offer any advice or thoughts to his drivers.
You guys and gals know I love bringing you contest where you can win something. Here is a cool contest that should be a lot of fun.
BC and Goody’s Online “Pick A Powder” Contest Kicks Off Starring Trace Adkins and Richard Petty Humorous Collection Of Short Videos Showing Them In Each Other’s World Is At The Heart Of The Campaign Along With A Charity Tie
Parsippany, NJ (June 30, 2010) – Known just as much for their talents as they are for wearing their signature cowboy hats, country music superstar Trace Adkins, and racing legend and NASCAR Hall of Famer Richard Petty, have begun a humorous “rivalry” of one-upsmanship about who experiences the toughest pain.
BC Powder and Goody’s Headache Powders, the brands Adkins and Petty represent, are going head-to-head in an online contest with their respective spokespeople leading the charge. The BC and Goody’s “Pick A Powder” campaign plays off the fierce and generational loyalty users have to either Goody’s or BC. Both Adkins and Petty will try to get their fans around the country to pick their team to support: Team Richard for Goody’s and Team Trace for BC on www.pickapowder.com. The man who gets the most fans to join his team will get to see the other “perform” LIVE at the Goody’s 500 in Martinsville, Va. next spring. The campaign also features a charity component with a donation being made to the Wounded Warrior Project on behalf of Adkins and BC, and Victory Junction Camp for seriously ill children on behalf of Petty and Goody’s.
Through the series of spoofs, jabs, challenges and contests, Adkins and Petty boldly take on new experiences in each other’s profession that sometimes work and sometimes don’t. The funny moments have been captured on film and will be posted to www.pickapowder.com. For example, you’ll be able to watch 6-foot-6 Trace get in and try to get out of Richard’s Petty’s car, and you’ll be able to hear Richard sing Karaoke. Fans of either or both men will be brought into the fold to help decide which brand is the favorite among powders users and which one of the two men truly suffers from the toughest pain.
Starting June 30, fans will be able to go to www.pickapowder.com and choose Team Richard or Team Trace. After fans register with a team they can vote daily. Fans and supporters will be able to participate in various contests and win prizes, including an all expense paid VIP trip for four to The Goody’s 500 at Martinsville Speedway (race tickets, air and hotel) for the Team Richard winner, and an all-expense paid VIP trip for four to a Trace Adkins concert stop (concert tickets, air and hotel) in early 2011 (location TBD) for the Team Trace winner. Winners will be announced in early October.
Richard Petty Trace Adkins Contest is a post from: Awesome Race Fans
Filed under: Dale Earnhardt Jr., NASCAR Awards, Sprint Cup, NASCAR Hall of Fame
Filed under: Petty Enterprises