Nascar Race News!» Robin Pemberton

I’m Racin’ In The Rain! Just Racin’ In The Rain!

Journo — Mon, 15 Aug 2011 07:00:10 +0000

Cue Gene Kelly singing a slightly different tune. It took us 22 weeks, but we finally had our first rain out of the season after a close call at Pocono. This of course moves the race to Monday on ESPN – a notably smaller audience and reach. In recent years this wouldn’t have been a [...]

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A Couple of Interesting Things Happened This Weekend

Journo — Mon, 28 Feb 2011 04:52:31 +0000

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A Week of Communications Missteps in NASCAR

Journo — Mon, 27 Sep 2010 05:41:43 +0000

Combine a sanctioning body with no self awareness, select media members inflaming a penalty, an unclear inspection process and technical issue, and a driver who likes to speak his mind and you’ve got a lesson in public relations no-nos. There is an old adage in PR: if you don’t tell your story, someone else will [...]

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Self-Policing…I Guess We See How That Worked

Journo — Mon, 08 Mar 2010 09:22:37 +0000

NASCAR policies often ebb and flow in their enforcement. In the past we’ve seen a sanctioning body that really likes to loosen things up when people start complaining; but when that inevitable watershed event occurs enforcement gets ramped up again. In true NASCAR form, this season brought us one of those promises of lighter enforcement. They [...]