Nascar Race News!» Sponsor

Busch’s Sponsors Exercise Influence

Journo — Tue, 15 Nov 2011 07:00:42 +0000

Take note of this past week – it was one of the more interesting ones I think we’ve seen in a long time. Championship hopes dashed. A driver suspended. A championship team owner put in a bad spot. And sponsors very publicly exercising their influence. It was a strange mix of expectation and surprise. With [...]

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Fastenal’s Move To Cup Is Good And Bad

T.C. — Fri, 02 Sep 2011 02:51:32 +0000

With Carl Edwards locked up for the foreseeable future at Roush Fenway Racing, we found out today that Fastenal is the first company to sign on as a primary sponsor for Edwards’ #99 Fords. Starting with the 2012 Daytona 500, Fastenal will sponsor 17 races a year for Edwards over the next few years. Edwards’ [...]

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David Ragan Cautiously Optimistic. But Should He Be?

Journo — Thu, 07 Jul 2011 04:36:35 +0000

David Ragan finally notched his first Cup Series win this past weekend at Daytona. It was a long road for the 25-year-old driver after four and half seasons in the sport’s top series. Ragan’s meteoric rise at Roush Fenway started with the old “Gong Show” (then called Roush Racing: Driver X for Discovery Channel) in [...]

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Do I Actually Have To Wear This?

T.C. — Fri, 18 Mar 2011 02:27:58 +0000

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Uh Oh, The Sponsor Big Wigs Are Here

T.C. — Mon, 12 Jul 2010 03:09:05 +0000

At certain races throughout the season, race teams with major sponsors will get visited by that company’s big wigs. It may be that certain races are close to their corporate headquarters, maybe the team is running a special paint scheme, or maybe that company is making a big announcement. Whatever the reason, when these folks make [...]

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Ask The Insiders Wednesday #82

T.C. — Wed, 07 Jul 2010 03:56:47 +0000

We’ve made it to the Scott Speed edition of Ask The Insiders Wednesday (get it? 82…). Upcoming this weekend is a NASCAR mid-west triple header, with the Nationwide and Cup cars at Chicago, and the Trucks at Iowa. While we work through a short week, here are more reader questions and answers for you. If you don’t [...]

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Are Rotating Sponsors Affecting Your Interest?

Journo — Fri, 28 May 2010 06:47:33 +0000

I know this seems like a weird question, but it’s a legitimate concern for many of the sport’s marketers. Michael Smith, who among other things covers NASCAR at Sports Business Journal, wrote a piece this week looking at the changing face of the NASCAR sponsorship – namely the proliferation of fragmented sponsorship deals. He notes there [...]

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Should They Stay Or Should They Go

Journo — Fri, 19 Feb 2010 07:11:25 +0000

Bass Pro Shops and Kasey Kahne don’t seemingly have a lot in common, but with the season now in full swing the two are about to have a very similar decision to make: do they stay where they’re at or look for greener pastures elsewhere. It’s well known Kahne and Bass Pro are in contract years, [...]

Ask The Insiders Wednesday #58

T.C. — Wed, 20 Jan 2010 04:13:22 +0000

It’s a busy NASCAR week, as the Charlotte Motor Speedway Media Tour means a ton of news and announcements. And the Media Tour means we inch ever closer to Daytona. And as we do, it’s Wednesday again, and that means more of your questions and our answers. If you don’t know what this post is, we answer any [...]

Hard Times for NCWTS Sponsorships

Journo — Thu, 11 Jun 2009 11:26:12 +0000

Sponsorship, or lack thereof has been on the mind of just about every team executive in NASCAR this season. While the year has been rough for the sponsorship market as a whole, in no place has it hit harder then in the Truck Series. The biggest anomaly in the series are the amount of experienced, winning [...]