We’ve made it to the Scott Speed edition of Ask The Insiders Wednesday (get it? 82…). Upcoming this weekend is a NASCAR mid-west triple header, with the Nationwide and Cup cars at Chicago, and the Trucks at Iowa. While we work through a short week, here are more reader questions and answers for you. If you don’t know what this post is, we answer any and all reader questions every Wednesday, right here. So if you’ve got one, click on the ”Ask the Insiders” tab at the top of the page and send one to us. On to the questions…
1. From Woogeroo:
Howdy Insiders! The qualifying vs. race trim question from last week got me to wondering about what is allowed to be changed these days? I’ve read that Larry McReynolds had a some crazy number of things he would change back when he was a crew chief… but that was back when they could swap motors between racing/qualifying, no impounding and pre spoiler mobile. I’ve read of things like special oils/lubricants for various things just to run the two laps… then they drain it out and put the good stuff in for the race. Does NASCAR still allow all of these shenanigans? I guess what I am asking is… what all is being changed on the car?
Anything and everything is fair game. Like I said last week, whatever it takes to make the cars go as fast as possible for two laps. That means doing things like making the car as aerodynamic as possible (taping up openings), and doing whatever is necessary to move weight around (legally). Teams will also change chassis elements, put more air pressure in the tires, and use lighter lubricants. - T.C.
2. From Joseph:
Hey Guys, will Bobby L. race for the #09 for the rest of the year? Is there any other team your aware of for 2011 ? Do you think Bobby is done? I hope not I believe he still can drive he just needs that 2nd chance like Martin got. Thanks.
As of right now it’s only a two race deal – Chicago and Daytona. Certainly if they’re happy with him and money can be put together that could be extended. I don’t think Bobby’s done in NASCAR, but his Cup Series opportunities are dwindling. Could he have a resurgence? Its possible, but I don’t think it’s likely. – Journo
3. From Ryan:
Any word on sponsors for Smoke. I heard Maybe Stanley. Thanks.
To be honest, I haven’t heard even the slightest small rumor about who or what Stewart Haas is going after. I’m sure that Bass Pro Shops and Budweiser are in play, as is any other company that has an expiring contract. – T.C.
4. From Eddie:
What happened to Scott Lagassee Jr?
Lagassee started out the season with Baker Curb Racing in the #43 NNS car, but has been out of the car for a few weeks because of lack of funding. Unless he can find a sponsor or put more money together, you probably won’t see him back. – T.C.
5. From Dan:
Why didn’t Chevy use the Camaro in the NNS or even the Malibu. Did I miss something? People are referring to the new NNS cars as pony cars. My thinking is the Challenger and Mustang are true pony cars,but not the Impala and Camry.
You’d be correct in your assessment. I’m not sure why they didn’t use the Malibu – that’s not a bad idea – but they didn’t use the Camaro because the COT didn’t allow for them to do justice to the body lines of the car. GM’s Mark Kent said:
“At the end of the day, because of the quest for very close competition and the need to have templated bodies in that series, we felt that by forcing the Camaro into the Nationwide templates that we were compromising the body lines of an iconic car. So at the end of the day we just could not get the Camaro in the Nationwide series to satisfy our requirements.”
- Journo
6. From Billy:
What are your opinons of fan sponsored cars?
I don’t think there is anything wrong with fan sponsored cars. They though are not a sustainable way to run an operation. I’m assuming this question is coming up because of the ‘formation’ of that America’s Racing Team. I think I’m going to do my post on this for Thursday so I’ll elaborate then, but I hope no one opens their checkbook for it, I’ll say that. It’s one thing to send RAB Racing some money to get Scott Riggs on track – it’s a completely other thing to spend $500 on a ‘membership’ with some no-name start-up organization. – Journo
7. From Nancy:
How much do NASCAR spotters make?
Anywhere from $500 a race on up to a few thousand per race for the well known spotters with big name drivers. – T.C.
8. From Ric:
In the Coke Zero 400 why was Paul Menard given a “lucky dog” so late in the last caution? There was no way for him to make it around the track and reach the pack, not to mention get into the correct spot, for the restart.
What I believe you saw was Menard off and on pit road fixing damage. By the time he got back on track it was time for the restart – so the jump he got wasn’t a big one. They were already a lap down, so what mattered was that they get the damage fixed as best they could. They still got a lap back and a jump on the field with the lucky dog. It just wasn’t the advantage it could have been if his car was 100%. – Journo
9. From Kevin:
Can you guys comment on the sponsorship “issue” with the 29 car. I have been a Harvick fan since day 1, and he has always seemed like one of the more marketable drivers on the circuit. Granted the last couple of years were tough in the performance department, but he still got a lot of air time. Now that he is a legit title contender (yes, these exist outside of Henrick and Gibbs camp, depsite what the media thinks) why is is taking so long to solidify his 2011 sponsor? Do you think it is a case of having many options? Or a case of a sponsor from a current team *coughUPScough* leaving? Seems odd that a guy like Harvick leading the points, winning races, cant find a sponsor, even in these difficult times.
Shell Pennzoil is leaving RCR more for the business to business relationship with the Penske Automotive Group than they are for the competition end of things. A large number of sponsors are in the sport because of the opportunities they have to make money off the track. Take the Dupont, Hendrick Automotive Group relationship. I’m confident RCR won’t have a problem finding a sponsor or sponsors to fill the void being left by Shell. It’s not necessarily out of the ordinary that you aren’t hearing about anything. This is the time of the year that teams are waltzing sponsors, and the sponsors are looking for the most bang for their buck. Never fear, there is still a lot of time – things will be just fine. – Journo
And that brings yet another “Ask The Insiders Wednesday” to a close. Thanks to everyone who sent in questions. And remember, if you’d like to be a part of next week, click on the ”Ask the Insiders” tab at the top of the page and send your question in!
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I know this seems like a weird question, but it’s a legitimate concern for many of the sport’s marketers.
Michael Smith, who among other things covers NASCAR at Sports Business Journal, wrote a piece this week looking at the changing face of the NASCAR sponsorship – namely the proliferation of fragmented sponsorship deals. He notes there are just 10 teams (he missed the #37 Extenze sponsored car, so 11) that carry the same sponsor for the entire season (of those, three are owned by the sponsor).
Through this, many in the sport and around the sport are questioning the effect it has on fans – many are even suggesting it drives fans away. The thinking is that it becomes hard to associate the driver, the team and their corporate partner – in other words they all look different every week. It certainly is a strange new world.
From the beginning of sponsorship in the sport one of the real values has been the ability to tie a sponsor to a driver, and vice versa. Think GM Goodwrench and Dale Earnhardt, STP and Richard Petty, Skoal and Harry Gant, and many, many others. This, so the thinking goes, builds fan loyalty.
Today it’s almost difficult to tell who sponsors whom, when. Carl Edwards has four? sponsors, Tony Stewart and Ryan Newman have three, and Marcos Ambrose has six different products and/or companies adorning his car at various times throughout the season. It’s impossible to keep up with.
Now my question to you is, does this make any difference to your enjoyment of the sport? Does it change the way you see your favorite driver or team?
I don’t know if I necessarily believe it’s driving people away from the sport, but I can see how this might make it hard to follow for someone who is new to the sport. It would be like the Chicago Cubs calling themselves three different names during the season. You know the players play for the same team, and you know the Cubs are also the Pups and the Fawns, but you can’t keep your apparel straight and you’re not sure when you go into the stadium just what team you’re following.
As the article suggests this fragmentation and confusion dilutes the sponsorships and the brands. It’s hard to see how anyone is getting any value from these few race deals, or from ever changing paint schemes. And I can’t imagine fans are connecting all that well.
What do you think about all of this? Since this is likely the future of sponsorship in the sport, will that change how you feel about NASCAR? Do you find this frustrating? Is it a non-issue?
The last two seasons have been rough for this sport. Sponsors have left, fields have shrank and teams have folded. Mergers became the new name of the game for many fledgling organizations and layoffs plagued the industry. What NASCAR was faced with was a forced correction thanks to a bad economy. As a result the strong just got stronger and the weak generally got a lot weaker.
On top of a weakened economy NASCAR alienated a lot of fans with the introduction of the COT in 2007. The car, with it’s boxy appearance and rear wing, didn’t sit well with a lot of people. Some have argued that it’s hurt the competition. Whether that’s the case or not is open to argument – I know NASCAR would disagree.
To be sure, the last 10 years can be summed up in one word – change. Over the last two seasons though we have seen a sanctioning body more willing to listen and embrace changes everyone can get behind. We saw NASCAR institute double-file restarts, more attempts at G-W-C finishes and the return to the spoiler.
Their recognition that the sport isn’t perfect has benefited everyone. What I’ve seen over the first few weeks of this season is a sport that is more tough, more rough and more exciting.
While we’re far from where we once were, things are starting to look up. The ratings for this season’s races haven’t been all bad – they were up at Phoenix and Atlanta and they performed pretty well against the backdrop of a compelling USA v. Canada hockey game. The rain delay didn’t help at Martinsville, but overall Fox is down around 4%. While down is certainly not good, 4% is better than the 11.5% they were down this time last year. More than growth, NASCAR needs these numbers to stabilize. Hopefully they’re starting to do that.
On the competition side we’ve seen a competitive Earnhardt Ganassi team and an almost renewed Penske Racing team. In seven races we’ve had five different winners from five different teams. Sure Jimmie Johnson has won three races, but maybe he’s peaking early? All I know is, is I’ve seen some great finishes this season.
Like a recession in the economy, it’s going to take time for recovery to take hold and for the effects to be seen. I’m hopeful after a couple of tough seasons we’re starting to see the signs of recovery in NASCAR.
What do you think of the season so far? Have you been enjoying the season? Do you like the changes NASCAR has made? Has the competition been better?
A Happy Belated Birthday!
I’m disappointed TNI readers. It was our birthday on April 7th and no one remembered – me and TC included. Oops.
As we enter our third year on this project I just wanted to say thank you to everyone who comes to the site, reads the posts, and contributes to the conversation. TC and I have enjoyed our time working on this and look forward to the year ahead.
As always if you have any questions, comments and/or concerns please don’t hesitate to get into contact with us. We’re pretty good about emailing people back.
Thanks again to everybody who comes by. We know your time is valuable and we appreciate you make us a part of your day!
I don’t understand JR Motorsports. They spend an awful lot of time complaining about their money situation. Dale Jr. advertised how much the wrecks cost him at Daytona; and they seem to constantly be advertising their struggle to find sponsorship (welcome to the club). And lest you think otherwise their team spokesman is more than willing to underscore how much Jr. is putting into the team out of his own pocket. So what do they do? They decide they’re going to run a car full time that they don’t appear to have fully funded. What!?
Apparently it was just too good of a team not to run full-time. And That’s fine. I’m happy for Scott Wimmer. Certainly Wimmer is a proven winner in the Nationwide Series and he’s a little easier sell to sponsors. When he’s in good equipment he’s shown he can be competitive. But why the sudden change in rhetoric?
Maybe they do have money lined up for this team. Maybe this weekend is a way for them to cement some deal. Or perhaps they lined something up for the #88 and had enough money from another deal to keep this thing going. I don’t know.
If they don’t though I hope for their sake they’re not going to try the ‘let’s run well and hope we impress a sponsor strategy.’ We saw how well that worked for Ganassi, not once but twice. Ask Aric Almirola and Dario Franchitti (and all the people who got laid off). Or how about RAB Racing, a team that really doesn’t have any money, trying to make a go at a full-time run this season with Scott Riggs (right now their asking fans to help sponsor their ride). This strategy generally has one certain result: lost money.
Unfortunately waiting and hoping you can quickly put a deal together just isn’t very realistic, especially in the Nationwide Series. You can get away with running a competitive truck team (and not lose your ass) by piecemealing different small deals; it’s substantially harder in the Nationwide Series (unless Junior is willing to lose some money).
It’s fine if they want to run a team full-time without full funding. I don’t care. But quit talking about your money issues and how much everything is going to cost you. We get it at this point.
If you watched the Nationwide race this weekend it was hard not to notice the two white Fords. Normally this paint scheme (or lack thereof) is saved for those underfunded, or unfunded programs, with little known, or older drivers. Not the case here. The teams both came out of the Roush Fenway stable and piloting the cars were two of the sport’s brightest young prospects: Colin Braun and Ricky Stenhouse Jr.
The sight of those unsponsored Roush cars was certainly odd. This is a team that is among the best in the garage at selling sponsorship (not so much keeping it though) and certainly one of the most competitive in the Nationwide Series.
This season the team has both of the rides in question partially funded by existing deals with Conway Freight and Citi Financial, but up to now has been unable to lock down deals to fund the cars for the whole season.
If this was just about any other organization this might be a source of concern for the drivers; think JR Motorsports, Earnhardt Ganassi Racing. Fortunately for these guys that’s not the case at Roush.
As odd as it may seem to see a team like Roush run without sponsorship, especially that blatantly, this is not the first time Roush has run one of its teams without a primary sponsor. Carl Edwards ran a good portion of the 2003 truck schedule without sponsorship and other Roush prospects have done the same, including Erik Darnell, Ricky Stenhouse Jr., David Ragan, and Colin Braun.
While this may seem a lesson in how to lose money, it really says so much more.
The commitment of Jack Roush to his development program and its drivers shines through in this moment (and others like it). Few owners these days are willing to give young, untested drivers the opportunity to show what they’re made of without funding. Not Jack Roush. His commitment to drivers he sees as future stars, or at the very least worth developing further, is highly commendable.
On top of that it signals to potential sponsors Roush’s commitment to keep those teams running in spite of adversity. It says with Roush you’ll find stability and you’ll find an owner willing to put performance and future development above the almighty dollar. It says this isn’t a team that’s going anywhere.
In a world where money has become a synonym for talent, I respect Jack Roush’s willingness to find real talent without deep pockets. He’s using his fortune to help those without it, and usher in the stars of tomorrow. It’s a shame there aren’t more owners willing or able to do the same thing because, after all, isn’t this the way things ought to be?
The single biggest problem facing NASCAR teams that want to continue being NASCAR teams is the search for, acquisition of, and retention of sponsors. Without them, we don’t get to go play on the weekends. But as the economy continues to struggle, this proposition has become much more difficult.
Just this year alone we’ve lost longtime sponsors like DeWalt Tools and Jack Daniels. With more companies pulling out and the case for investment in motorsports more difficult to make, teams must find new places to look for potential sponsors and new ways to keep them happy.
One tactic some teams have employed through the years is to lure sponsors away from their competition. An example of this is Discount Tire. The national tire store chain first appeared in the NNS Series on a Chip Ganassi Racing entry; they later moved to Roush Fenway Racing. Now for 2010, Discount Tire is moving from RFR to Penske Racing with Brad Keselowski.
When a deal like this happens, often times it’s because a team promises similar exposure for a smaller investment. But in other cases, it could be the opportunity to work with a specific driver or the hopes of better performance. Either way, it can be an ugly situation.
I’ve seen some discussion over the past few days about Miccosukee moving from Billy Ballew Motorsports to Kyle Busch’s new truck team. To say that KBM stole the sponsorship from BBM or to suggest that it is somehow not right or fair for this to happen is wrong. Racing is a business and teams must do what is necessary to survive. In this instance, obviously KBM did a better job selling their team to Miccosukee, and the Indian tribe made the conscious decision to move. On the flip side, Miccosukee found better value for their money at KBM. As I see it, no blood, no foul.
The successful sponsorship formula has never really stopped changing or evolving since racers first started asking businesses for money. As we progress and move forward, expect teams to continue being creative with their marketing and sales plans. As we’ve seen in recent years the multiple sponsor approach is becoming the new standard.
Right now is as difficult a time to find sponsorship as any in the sport’s history. It’s a cutthroat atmosphere for teams and the team who can offer the most for the least is likely to come out on top.
One Chase race down, nine to go. It’s Wednesday again, so if you’ve got questions, we try really hard to have answers. If you don’t know what this post is, until further notice, we will be answering any and all reader questions every Wednesday, right here. So if you’ve got one, click on the ”Ask the Insiders” tab at the top of the page and send one to us. On to the questions…
1. From Pat:
Simple question: what tool do the pit crews typically use to pry the fenders up off the tire after contact? Is it just a pry bar or something more specialized? Thanks!
Teams use everything from their hands, to hammers and baseball bats, to specialized tools. Roush has a fender rolling tool they developed some years back that some teams use. – T.C.
2. From Ric:
I have heard that the Michael Waltrip we see on TV is not the real Michael Waltrip. That he just plays the country boy / hick / hillbilly / country bumpkin / image. Any truth to that? Are other drivers out there that are totally different on TV / in front of the fans, then they are in real life / behind the scenes?
I think to some extent the TV side of Michael you see isn’t real. He’s not quite as funny and goofy as he’d like you to think he is. And I think because of how corporate NASCAR has become, drivers are more polished when they are on TV and in front of the fans. They are going to be a little different when they are just around friends or their teams and can loosen the collar a bit. – T.C.
3. From Matt:
What plans does Hendrick have for Landon Cassill? I thought he would have been a perfect driver for the 88 car in NW.
I honestly don’t know of any plans. I believe he is still doing testing for Hendrick and he is running some dirt modified races, but as far as next year goes, I haven’t heard anything. I too think Landon would have been a good candidate for that ride, but with Bires you get someone with a bit more experience and a little bit more assurance. – Journo
4. From Steve:
Each team has their tires for the race laid out in rows behind the pit box. Is there anything to this, are the tires in any particular order? Or is a tire a tire? And while I saw pressures being checked before the race, are pressures double checked just before they’re used?
Before the race, all sets of tires will be numbered and then will be used in the race according to a specific order. The tire specialists will match tires according to stagger, and strategy will dictate which order the sets are used (for example, when to use stickers and when to use scuffs). – T.C.
5. From Kenny:
What do you hear about the #9’s engine? I kinda wonder if someone who was upset about the lay-off notices at RPM might have just forgotten to tighten a bolt, or fasten a nut…
We actually heard it was a broken crankshaft that did Kahne in. Honestly I can see where all the conspiracy theories are coming from, but it’s just not true. Not only would the sabotage have had to have been the greatest the sabotage ever (he makes it 66 laps, qualifying and several practice sessions?), but despite many of these guys probably losing their jobs at the end of the season, they are still looking at bonuses if Kahne wins the championship. In the end they would only be hurting themselves. I honestly believe it was nothing more than a coincidence. – Journo
6. From Amy:
My question revolves around Tony Stewart’s loose (broken?) axle cap at Louden. One of the announcers said during the broadcast that they probably didn’t even need to bother to fix it? If that is they case why did the team take the time (losing positions) to fix the issue?
The rear axles actually have two caps. The first is a flat cap that actually holds the axle in the tube. The second cap screws to the first cap and is a cone shape. It aids the tire carriers in indexing the new tires during pit stops. The cap that gave Stewart trouble was the outer, cone shaped cap. It sounded like the screws were not tightened properly and came loose. Not fixing the loose cap wouldn’t have led to any mechanical failures, but it would have made subsequent pit stops very difficult for the rear tire carrier, probably resulting in slow pit stops. – T.C.
7. From Amy:
Here is another question I just thought of- this one is directed more towards T.C. In the last two races, two different crew members have sustained hits on pit road during stops. In this article on NASCAR.COM (http://www.nascar.com/2009/news/features/09/22/five.things.dwayne.moore.dreutimann/index.html) Dwayne Moore (hit by Tony Stewart at Richmond) mentions that drivers who hit crew members should get penalized (he specifically mentions tail end). Do you think this is a good idea? When you are over the wall how much trust do you put in the drivers around your pitstall? Is there a way to make it safer?
It might not be a bad thing to consider. If drivers knew they would be penalized for hitting a guy, they might be more careful. But the problem is, is none of these incidents happen on purpose. Drivers aren’t trying to hit guys. These end up being wrong place, wrong time type of situations and there just isn’t enough time for either party to react quickly enough. When I’m over the wall, I just have to hope that my guys around me will watch my back and that the drivers are paying attention. But part of doing what we do is knowing that there is a chance you could get hit. That is why we now wear firesuits and helmets. – T.C.
8. From Doug:
I feel the new restart rule in the cup series has had an unexpected fall out. It seems now since the lap down cars don’t get any air time (by starting on the inside of the front runners), that sponsors are pulling out and will continue to do so. Since NNWS has gone to this rule you’ll start seeing this trend also.
I’m not really sure what evidence there is of this. I can promise the recent announcements by Jack and Jim had nothing to do with the restart rule. Other than them, I can’t think of any sponsors at any level pulling out. The TV the back markers get really wasn’t all that great before the restart rule, and still remains not great. TV exposure while important, is not the only reason a company sponsors a Cup car though. I don’t think the restart rule has/will have any effect on sponsorships. – Journo
9. From red8814:
Hey TC, when a car ends up backwards in the pit like Ragan did this past weekend, are there any changes in who does what on the stop? Also, can you extend our “get well soon!” thoughts to Clint Pittman? You guys in the pits don’t get enough credit for everything you do in the middle of that chaos!
Teams will usually keep their positions, but the problem lies in the tires. With fronts now in the rear, the rears now in the front, and the sides swapped, guys have to be real careful about knowing which tires they are putting on. They end up needing to swap tires front to rear, and left to right. – T.C.
10. From ronfrankl via Twitter:
Which teams are likely to have sponsorship issues in the closing weeks of the season? Any teams that might fold?
None that I’m aware of before the end of the season. As far as next season goes, look to those teams, even individually within bigger organizations, that have lost sponsors or are having trouble finding sponsorship. Most of those problems are ones that have been well publicized. – Journo
11. From 4wide via Twitter:
With 5 tracks in the Chase that have lights, why only one Saturday night race and the rest on Sunday against the NFL?
I think this is simple. ABC needs something to go against the NFL on Sundays and they have NASCAR. While in a lot of situations the NFL game is going to do better than the NASCAR race, it will still give ABC a formidable NFL opponent. – Journo
Sponsorship, or lack thereof has been on the mind of just about every team executive in NASCAR this season. While the year has been rough for the sponsorship market as a whole, in no place has it hit harder then in the Truck Series.
The biggest anomaly in the series are the amount of experienced, winning drivers that have been affected.
Take defending champion Johnny Benson. He became the latest victim of the economy this week after Red Horse Racing shut down his unsponsored team. I believe the only time the team actually had any deal was at Daytona with K&N. The rest of the time the truck has remained white.
Now he hear Timothy Peters is joining Red Horse from his own fledgling organization. Peters’ biggest asset is the Strutmasters sponsorship he brings with him.
Todd Bodine doesn’t quite know Johnny’s plight, but he has been driving race-to-race all season. Every time Bodine has been on the cusp of reaching his final race, sponsorship has come through and they have been able to continue. The brilliant thing this team has been doing is publicizing their struggle and they have gotten a lot of great exposure as a result.
Germain ran several very small sponsors early on in the season (which were plugged heavily during the broadcasts), and then signed Copart for the last several races. Copart has three races remaining with the team this season. After that the team finds itself in a familiar situation.
Another former champion feeling the pinch is 26-time winner Mike Skinner. He joined Randy Moss Motorsports this season after Bill Davis Racing folded. Skinner brought with him a partial sponsorship from Exide and some support from Toyota, but he and most especially his wife Angie have been working very hard to put together smaller deals for the holes in his schedule.
They have had everything from Daytona Beach law firm Rue & Ziffra to Bad Boy Mowers on the truck. Mike and Angie, instead of waiting and hoping on others to find deals, took the initiative and are keeping Mike’s career alive and still very vibrant.
Unfortunately NASCAR has been less than enthusiastic about furthering the Truck Series. It has become the overlooked series, almost an after thought by the sanctioning body. If you want an example of this look at purse money. Just something to consider; the top grossing driver, in terms of purse money, in the Cup Series is Tony Stewart. He has pulled in $3,459,120. In the Nationwide Series, Kyle Busch is tops; he has earned $506,620. In the Truck Series Todd Bodine holds the crown with $286,875 in winnings. He is not the norm either. The points leader at the moment, Matt Crafton, has pulled in $130,000 less than Bodine. While it is true it’s a little cheaper to run in the Truck Series, it’s not that much cheaper.
Another big issue the series faces is a lack of media exposure. While they have been making ratings strides on Speed, the untapped market is very large. Despite the extensive amount of programming that covers the other series, the Truck Series has very often left out in the cold.
And now we have reached the point where fewer than 30 trucks will even actually finish the race. At Texas there were only 22 trucks running at the end. This weekend there are 32 on the entry list and I counted at least six start and parks.
It’s hard not to commend the teams who are actually fighting and going the distance. I can’t say enough times how much I love the Truck Series. It is the most fun to be around and the best racing you’ll see most weekends. Unfortunately NASCAR has been slow to give the series the credit it deserves. It will be interesting to see how the remainder of the season plays out for those sponsor-challenged teams.