Filed under: IRL, Danica Patrick

The joke goes -- in several variations -- that if former Professional Bull Riders CEO Randy Bernard can hang on more than 8-seconds in his new job as CEO of theIZOD IndyCar Series, he will have some serious potential.

He grabbed the IndyCar reins officially March 1 and gets his first true ride this weekend as the series opens Sunday in Sao Paulo, Brazil.

Loaded with Brazilian drivers, sponsored by many Brazilian companies in a country that adores auto racing, it's fair to say the IndyCar series will get a larger and warmer reception in Sao Paulo this weekend than at many other stops on its expanded 17-race schedule.

And that goes to the heart of Bernard's greatest and most pressing challenge: Promotion! Promotion! Promotion!

Now unified as the country's premier open-wheel circuit, the IZOD IndyCar Series has exciting racing, close finishes and the top championship dramas of any major racing series.

But it's the best racing show people aren't watching enough of.

 

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